Wednesday, 9 March 2011

Facebook Fan Page Marketing Lesson #7

Hello Alex,

Facebook Ads Part 3.

When running a Facebook ad, consider creating a tab within your 
Facebook page using FBML. Link to this tab instead of linking to 
an external website.

* Your cost per click tends to be lower when directing people to a 
page within Facebook. 

Not sure if this will always be the case and it's not a published 
fact. It's just an observation from people who have done extensive 
ad testing on Facebook.

Use this special tab page that you create of make some type of 
special offer to get a high conversion rate on your leads. Maybe 
offer a book, a report, a sample, a review ... something of interest 
to the visitor.

Facebook Fan Page Marketing Lesson #8 will be on its way shortly.


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